Rodale considering sale of the company
THE MORNING CALL, June 21, 2017 The company today claims to engage more than 100 million customers worldwide through targeted products and services across all channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events. But the company's transition to digital amid declines in print advertising revenue has been tumultuous. The company was struggling to discover the "holy grail" of getting readers to pay for digital content, especially with more media competing for their attention, Rodale said in October. Peter Kreisky, of Kreisky Media Consultancy in New York, said Rodale and other media giants have been competing in an arena that has also included "unfamiliar competitors" from the digital era. "Unless Rodale can find access to capital, they're going to have a difficult time staying afloat," Kreisky said.