THE STREET.COM February 18, 2017. "What we're seeing in real time is the massive consolidation of the magazine industry," said Peter Kreisky, founder of Kreisky Media Consultancy. This long-term trend has accelerated due to the "economics of the industry," as print continues to lose advertising share to digital offerings dominated by Facebook (FB) and Alphabet's (GOOGL) Google, Kreisky continued. "They need to change the cost structure of these brands," he said, referring to publishers. By consolidating, magazine owners also can reduce the cost of business to "publish vibrant high-quality titles," as well as leverage each other's technology to better adapt to the digital age, Kreisky explained. It's important for them to find a home that will help them continue to produce superb content, he said. Another solution for the companies is to diversify with additional businesses, such as extending further into digital media, hosting consumer events or shows, creating apps, offering experiences and getting into e-commerce, according to both Kreisky and Phillips.

TheStreet: November 9, 2016. Potentially more sweeping for media companies is the notion that spending on advertising for television and print could slide if uncertainties about Trump's fiscal and trade policy destabilize the U.S. economy. "There will be a major reassessment of marketing commitments," said Peter Kreisky, a longtime consultant to media companies in New York. "There will be a great hesitancy on the part of advertisers to commit to major expenditures until they see what happens to the economy. If we head straight into a recession, clearly that will have a big impact on advertisers."

DIGIDAY. September 13, 2016. A number of ad-tech purchases, including MySpace parent Viant, put Time Inc in position to offer advertisers all the targeting and automation capabilities that advertisers now expect. “It was gutsy to move away from a print-based, ad-driven model into a digital, scale-driven model,” said Peter A. Kreisky, a longtime publishing consultant who worked as an advisor to Jack Griffin when Griffin led Time Inc. “Taking the risk that Time Inc brands would add value and margin to the prices that Time Inc could command in programmatic. “Buying Viant is a big change to the business model.” How much Time Inc. will be able to build on any of these moves is unclear. But Battista and his colleagues have a foundation to build on now. “Jeff Bewkes made a very wise choice in bringing Joe in,” Kreisky said. “He was the right guy at the right time.”

WALL STREET JOURNAL. April 3, 2016. “It’s hard to understand why one would give up the revenue from 700 pages of advertising,” said media industry consultant Peter Kreisky.

LOS ANGELES BUSINESS JOURNAL. March 25, 2016. Peter Kreisky, founder of Kreisky Media Consultancy in New York, said Friday that while the timing of the announcement was unexpected, it was long overdue. “As long as (Hugh) Hefner was around, the enterprise was print-centric, so I am surprised that it took (the firm) so long to realize that it passed its sell-by date,” he said. “With the right buyer, however, Playboy could retain its great value in the hands of new management who can breathe new life into it with a different and more modern approach.”

NEW YORK POST. February 5, 2016. “Creating a shared services unit like this for print is a very smart move in an industry now defined by content and audience across many platforms,” said industry consultant Peter Kreisky.