Tronc reportedly buying US Weekly despite falling celeb magazine sales
NPR MARKETPLACE. March 8, 2017. Tronc's interest is likely based on its undertapped digital potential, says Peter Kreisky, a well-known media consultant. However, there could be a branding problem. "'US Weekly' doesn't really sound like a digital brand" when you want your celebrity news now, this instant!
4 trends that shaped the fashion media landscape in 2016
Peter KreiskyDecember 6th, 2016|
Glossy, December 6, 2016. “It’s been a year of transition and reinvention for print,” said Peter Kreisky of Kreisky Media Consultancy. “Historically, each title would have a full roster of people dedicated to the title, and they can’t afford to do that anymore,” he said. “They’ve realized they can share people across titles without losing their uniqueness and quality.” Companies are creating teams to work across multiple brands on generic content like horoscopes, travel stories and makeup tips, while leaving titles to differentiate themselves with photographs, narratives and the ability to identify fashion trends, he said. At the same time, publishers are reinventing themselves on social media. From Facebook Live to Instagram Stories to Snapchat Discover, publishers are experimenting with new platform features.