NPR MARKETPLACE. March 8, 2017. Tronc's interest is likely based on its undertapped digital potential, says Peter Kreisky, a well-known media consultant. However, there could be a branding problem. "'US Weekly' doesn't really sound like a digital brand" when you want your celebrity news now, this instant!
CRAINS NY BUSINESS. March 1, 2017. "They're still locked into the fate of print," said Peter Kreisky, a digital publishing strategist who was a Time Inc. adviser. "Despite the fact that they've made a number of very dramatic changes, it isn't clear they've turned the corner." He added that unlike The New York Times, which has a fast-growing digital subscription business, Time Inc. is still largely dependent on advertising revenue, and its circulation revenue is dropping.
THE STREET.COM February 18, 2017. "What we're seeing in real time is the massive consolidation of the magazine industry," said Peter Kreisky, founder of Kreisky Media Consultancy. This long-term trend has accelerated due to the "economics of the industry," as print continues to lose advertising share to digital offerings dominated by Facebook (FB) and Alphabet's (GOOGL) Google, Kreisky continued. "They need to change the cost structure of these brands," he said, referring to publishers. By consolidating, magazine owners also can reduce the cost of business to "publish vibrant high-quality titles," as well as leverage each other's technology to better adapt to the digital age, Kreisky explained. It's important for them to find a home that will help them continue to produce superb content, he said. Another solution for the companies is to diversify with additional businesses, such as extending further into digital media, hosting consumer events or shows, creating apps, offering experiences and getting into e-commerce, according to both Kreisky and Phillips.
WALL STREET JOURNAL. Jan 30, 2017 “She saw how important Snapchat was becoming for her target audience and wanted to be in the driver’s seat and not the caboose,” says Peter Kreisky, a media-industry consultant.
Digiday, December 5, 2016. “It’s really about the pitch of the playing field,” said Peter Kreisky, a media consultant, “toward those who can leverage their distribution clout to support content that they own. This is of concern to content players that are independent of distribution players.”
TheStreet: November 9, 2016. Potentially more sweeping for media companies is the notion that spending on advertising for television and print could slide if uncertainties about Trump's fiscal and trade policy destabilize the U.S. economy. "There will be a major reassessment of marketing commitments," said Peter Kreisky, a longtime consultant to media companies in New York. "There will be a great hesitancy on the part of advertisers to commit to major expenditures until they see what happens to the economy. If we head straight into a recession, clearly that will have a big impact on advertisers."
DIGIDAY. September 13, 2016. A number of ad-tech purchases, including MySpace parent Viant, put Time Inc in position to offer advertisers all the targeting and automation capabilities that advertisers now expect. “It was gutsy to move away from a print-based, ad-driven model into a digital, scale-driven model,” said Peter A. Kreisky, a longtime publishing consultant who worked as an advisor to Jack Griffin when Griffin led Time Inc. “Taking the risk that Time Inc brands would add value and margin to the prices that Time Inc could command in programmatic. “Buying Viant is a big change to the business model.” How much Time Inc. will be able to build on any of these moves is unclear. But Battista and his colleagues have a foundation to build on now. “Jeff Bewkes made a very wise choice in bringing Joe in,” Kreisky said. “He was the right guy at the right time.”
The Street. June 17, 2016. Disney's Orlando operation can weather the bad news because of the reputation it has forged with consumers for the rigor in which it maintains a safe environment at its parks and hotels, said Peter Kreisky, chairman of Kreisky Media Consultancy, who has advised companies planning to build their own theme parks and studied Disney's worldwide network of parks. "Not only is the Disney brand strong enough to withstand terrorist scares and this alligator incident," he said, "but the company takes extraordinary measures to protect itself from the unpredictable behaviors of millions of diverse visitors and the negative publicity that can generate." Kreisky said: "Visitors are monitored from the moment they enter the parks. Any hints of trouble are dealt with instantaneously via well-hidden networks of cameras, tunnels and staff."
WALL STREET JOURNAL. April 3, 2016. “It’s hard to understand why one would give up the revenue from 700 pages of advertising,” said media industry consultant Peter Kreisky.
4 trends that shaped the fashion media landscape in 2016
Peter KreiskyDecember 6th, 2016|
Glossy, December 6, 2016. “It’s been a year of transition and reinvention for print,” said Peter Kreisky of Kreisky Media Consultancy. “Historically, each title would have a full roster of people dedicated to the title, and they can’t afford to do that anymore,” he said. “They’ve realized they can share people across titles without losing their uniqueness and quality.” Companies are creating teams to work across multiple brands on generic content like horoscopes, travel stories and makeup tips, while leaving titles to differentiate themselves with photographs, narratives and the ability to identify fashion trends, he said. At the same time, publishers are reinventing themselves on social media. From Facebook Live to Instagram Stories to Snapchat Discover, publishers are experimenting with new platform features.