DIGIDAY, Jan 12, 2016. “Both the audience and the brand itself are self-limiting,” said Peter Kreisky, chairman of the Kreisky Media Consultancy. “Hughes fell in love with an idea for its future that was not actionable or practical.”…“He didn’t have the long-term vision. You have to be very patient with building media companies, and he wasn’t,” said Kreisky
BOSTON HERALD, Jan 9 2016. Media industry advisor Peter Kreisky: It's a “jewel"...“It’s an extremely well-run company with a great business strategy, and they’ve made a very impressive transformation from print, which is their history, to digital — very profitably, too,” he said. “There’s some big players out there who might find it very attractive.”
Peter Kreisky discusses the key takeaways from his research into culture change at media companies worldwide
FIPPWORLD October 15, 2015. Peter A. Kreisky, chairman of the Kreisky Media Consultancy, spoke to attendees at the FIPP World Congress today in Toronto, Canada, about his research into how CEOs and media organisations are and should be reacting to the changes in media.
Watch Peter Kreisky's "Challenge of Culture Change" Speech at the FIPP World Congress in Toronto
“This is all just a reflection of the way this market is evolving,” said Kreisky Media Consulting founder Peter Kreisky. “There’s a lot that can happen when you create these kind of well-targeted offerings aimed at specific audiences. You can get a level of loyalty and regular engagement that’s harder to get otherwise.”
Peter Kreisky: Reimagine your brand. Then Act Digital-First
NEW YORK MAGAZINE. August 25, 2014 -What should a magazine company be now? The most storied one in America has to come up with an answer fast. Peter Kreisky, who had formerly worked at McKinsey... “We found feelings of entitlement within the company that really blinded executives, possibly willfully, to the seriousness of new competition.”
In this new and very, very different environment for advertising, scale is not a critical factor anymore, Peter Kreisky, who has been advising media companies on strategy for more than 25 years, said in a phone interview. Nimbleness and focus are winning share from the giants, and this is ultimately what stopped this merger from going forward...theres a new reality that smaller, highly-focused new competitors really and truly understand the nature of new requirement of these new forms of advertising.
DIGIDAY, April 24, 2014. “It neither has the scale to be a market leader nor the focus to be a niche with a loyal audience,” publishing consultant Peter Kreisky said. “Whether or not it can be translated into a vibrant digital franchise is highly questionable.”