The Last Act of Rupert Murdoch’s Dynasty Unfolds, And it’s Really Ugly

February 11th, 2021|

DAILY BEAST February 11, 2021 Looking at the new figures, media analyst Peter Kreisky, a veteran Murdoch watcher, told the Daily Beast: “Fox is between a rock and a hard place with nowhere to go. “What defined it originally as far right is now center right. To its right is a new constellation of extreme right wing news outlets, Newsmax, One America News, Breitbart and all the conspiracy theory nut jobs. Fox’s greatest danger is to become just another conservative channel without the sharp identity it once had.”

4 trends that shaped the fashion media landscape in 2016

December 6th, 2016|

Glossy, December 6, 2016. “It’s been a year of transition and reinvention for print,” said Peter Kreisky of Kreisky Media Consultancy. “Historically, each title would have a full roster of people dedicated to the title, and they can’t afford to do that anymore,” he said. “They’ve realized they can share people across titles without losing their uniqueness and quality.” Companies are creating teams to work across multiple brands on generic content like horoscopes, travel stories and makeup tips, while leaving titles to differentiate themselves with photographs, narratives and the ability to identify fashion trends, he said. At the same time, publishers are reinventing themselves on social media. From Facebook Live to Instagram Stories to Snapchat Discover, publishers are experimenting with new platform features.

WTF is zero-rating?

December 5th, 2016|

Digiday, December 5, 2016. “It’s really about the pitch of the playing field,” said Peter Kreisky, a media consultant, “toward those who can leverage their distribution clout to support content that they own. This is of concern to content players that are independent of distribution players.”

Peter Kreisky: How to adapt to the new media world order, and win – See more at: http://www.fipp.com/news/features/peter-kreisky-adapt-to-new-media-world

April 27th, 2015|

FIPP News, April 27, 2015 - Peter Kreisky is a renowned international expert on strategic transformation in the digital age, and explains to Jon Watkins why he believes magazine media publishers still hold plenty of cards in the new media world order