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In a shift, Conde Nast integrates more of US and international arm

November 6th, 2018|

DIGIDAY, November 6, 2018. “This is where the center of gravity for Condé Nast is going to reside,” said Peter Kreisky, chairman of the Kreisky Media Consultancy. “This may be a trial to see if you can reset the center of gravity to be in London.”

O, The Oprah Magazine Gets a New Digital Home: OprahMag.com

October 9th, 2018|

WALL STREET JOURNAL, October 9, 2018. Peter Kreisky, a magazine consultant, said OprahMag.com is likely to face challenges. “It’s become more and more difficult to attract readers because there are so many alluring alternatives out there,” said Mr. Kreisky. “You need a clear and distinct value proposition.” Mr. Kreisky said it is a “tough environment today for digital advertising,” but said the Oprah brand is well known. “It’s about being indispensable.”

When chief digital officers join the highest echelons of legacy publishing

September 4th, 2018|

FIPP Insight, Sept 4, 2018. Peter A. Kreisky, chairman of The Kreisky Media Consultancy has maintained for many years “that the digital revolution will only become real and relevant when its leaders move from the perimeter to the center." He explains: “This is the moment when the sanctioned disruptor turns and becomes the new soul of the organisation… the fact that we now have CDOs becoming CEOs shows that it may truly be here. In that future, digital is no longer an add-on or an afterthought – but the driver of every activity."

AMI’s $80M deal continues big consolidation in magazine industry

June 15th, 2018|

NEW YORK POST, June 15, 2018 by Keith J. Kelly. With Bauer’s titles, AMI now owns every large-scale celebrity magazine except Meredith’s People, the No. 1 title in the market. Meredith obtained the title when it bought Time Inc. in January. “AMI’s new-found scale in the celebrity category will pressure-test Meredith’s ability to sustain People’s leadership position in the unfamiliar world of celebrity weeklies,” said Peter Kreisky, a media industry consultant. Meredith says it is not concerned.

What’s Next for Rolling Stone?

December 22nd, 2017|

THESTREET.COM December 22, 2017. Media industry strategist Peter Kreisky... said Penske will help steer Rolling Stone through a more successful switch to digital distribution. With Rolling Stone under its belt, Penske stands to build its position as the "nexus of the entertainment and fashion industry," Kreisky noted. It will open up opportunities for cross-promotion across Penske's online verticals, while building a larger, more dedicated audience around the brands. For Rolling Stone, the priority will likely be focused on expanding beyond the baby boomer generation and into millennial-aged readers. "It's a spectacularly smart deal for Penske ... as Rolling Stone is incredibly underleveraged in the digital world," said Kreisky, a former executive at Time Inc. (TIME - Get Report) and CBS Corp. (CBS - Get Report) . "There is just massive potential to expand the Rolling Stone brand into other media platforms, including video, industry events, concerts or conferences." To be sure, positioning Rolling Stone as the authority for online entertainment news isn't guaranteed to be a slam dunk for Penske. Penske can, however, look to other legacy media brands that have successfully pivoted to digital, at least to some extent. For example, Condé Nast Publications Inc., which Kreisky said also was interested in Rolling Stone, has engineered digital transformations at The New Yorker and Vanity Fair. "The value that Penske sees in Rolling Stone is way beyond that which Rolling Stone can realize itself," Kreisky said. "Penske knows how to position the Rolling Stone brand and mine their potential."

The National Enquirer Sought Time Magazine—and May Still Get It

November 28th, 2017|

DAILY BEAST, November 27, 2017. David Pecker, chief executive of National Enquirer publisher American Media, Inc. wanted only Time, Inc.’s weekly titles (Time, Sports Illustrated, and People), according to Peter Kreisky, an industry analyst familiar with both Time, Inc. and Meredith....“Meredith’s business model is based on monthly magazines, not weeklies,” Kreisky told The Daily Beast. He stressed the logic of a deal for Pecker. “The National Enquirer, US Weekly, Star and others provide Pecker with a strong, well-established business base for weekly publications. Time and other Time Inc. weeklies would not only provide massive efficiencies but also make American Media the predominant publisher of weekly titles in the nation.”

Meredith Makes Claim There’s Still Value in the Magazine Business

November 27th, 2017|

THE STREET, November 28, 2017. "I've been expecting consolidation much earlier in this industry because of its economics," said Peter Kreisky, a former Time Inc. executive and founder of Kreisky Media Consultancy LLC. "But it's now happening, and we should expect it to accelerate even more." The horsetrading will leave U.S. magazine publishing more consolidated than ever with three dominant companies: Hearst, publisher of Cosmopolitan and Esquire; Condé Nast, publisher of Vogue and The New Yorker; and Meredith, publisher of Family Circle, Better Homes & Gardens and, if regulators approve the deal, Time's titles as well. ..."Meredith has highly developed marketing skills," Kreisky added. "They see in Time Inc a bunch of under-leveraged brands that they feel they can leverage by moving away from the traditional high-cost Time Inc. model and exercising the advantages of scale to lower costs even further."

Radhika Jones: Vanity Fair’s bright, bookish new editor with big shoes to fill

November 17th, 2017|

THE GUARDIAN, November 17, 2017 Peter Kreisky, a media consultant who advises publishers on digital conversion, said that Condé Nast as a whole and Vanity Fair within it had been slow off the block in making the transition. He was surprised that the company had opted in its choice of next editor for somebody with no overt digital experience, though he added: “It is my hypothesis that sheer brain power – which Radhika Jones clearly has in abundance – can figure out the digital conundrum.” For Kreisky, she will need to act quickly and with determination. “It is critical that she connects to the digital natives who see everything and do everything through their screens. She needs to build the Vanity Fair community among digitally savvy celebrity-obsessed fashionistas without destroying the dream – how to be inclusive while still being exclusive.”

In the hunt for consumer revenue, publishers are hiring e-commerce marketing veteran

November 2nd, 2017|

DIGIDAY, November 2, 2017. The shift by publishing companies echoes that made by banks in the ’90s, when they hired people from packaged goods companies, said Peter Kreisky, a publishing consultant. “Consumer marketing in the digital era is a whole new ballgame, and traditional publishers are ill-equipped to compete with those who have been in a direct marketing mode,” he said. “I think there’s a major catch-up that’s underway....” The competition for talent is stiffer... “They’re competing for talent with not other magazines, but Netflix and Amazon and Google,” Kreisky said.

New Day for Rodale Brands

October 20th, 2017|

THE MORNING CALL, October 20, 2017 Hearst is buying Rodale not just for the name recognition of its brands, but also its employees’ expertise in the health and wellness field, said Peter Kreisky, a New York media consultant. “That expertise can be applied to create new products Rodale might not have been able to afford to create or launch,” he said. “Rodale ran out of funds to invest in the future of the business, but Hearst is a very different animal.”