He was appointed Senior Advisor to The Boston Consulting Group in 2008, then in 2010 became Senior Advisor to the CEO of Time Inc., the world’s largest magazine media company, with oversight responsibility for strategy. Earlier, he was Vice President, Strategy & Business Development for CBS Inc.’s Publishing division, where he was responsible for the strategies of some 30 business units.
A highly-regarded industry expert, Kreisky is quoted frequently in publications such as The Economist, The Guardian, Business Week, The New York Times, Wall Street Journal, Financial Times, AdWeek, LA Times, New York Post, USA Today, Advertising Age, Folio, National Journal, DIGIDAY, and Bloomberg.
He is a frequent keynote speaker at major media conferences around the globe, including FIPP Magazine Congresses in Toronto (2015), Sao Paulo (2014), Rome (2013), Costa Rica (2012), New Delhi (2011), New York (2005), Association of Spanish Publishers, (2015), Idealliance “Going Mobile” (New York 2015), Indian Magazine Congress (Mumbai 2013), The Guardian Changing Media Conference (London 2013), The MPA American Magazine Conference (2004, 2008, 2010) and MPA Retail Conference (1999, 2000). In addition he speaks and leads numerous single-client seminars, conferences and workshops in U.S., UK, China, Russia, Mexico, Germany, Italy, Brazil, Colombia, and Sweden.
Kreisky focuses predominantly on the media and entertainment industry, including publishing in all its forms: magazines, newspapers, books, journals, smartphone, tablets, digital video, the web, as well as on television, movies, music, education, information, and advertising. Peter has advised clients in these sectors across a wide variety of growth strategy assignments, including digital transformation, brand strategy, portfolio strategy, organization design, advertising strategy, circulation strategy, new business development. He has worked in news across print, television, radio and Internet.
During his extensive advisory and management consulting career, Mr. Kreisky has served more than forty clients in North America, South America, Europe and Asia across hundreds of assignments. His clients include (alphabetically): Abril Midia, Antena3, AOL, The BBC, BBC Worldwide (US), Bertelsmann, Business Week, Cahners, Condé Nast, Egmont, The EMI Group, The European Broadcasting Union, Gemstar-TV Guide, Grüner+Jahr, Hachette Filipacchi, Hearst Magazines, Hearst-Shkulev Media, Hewlett Packard, ITV, Independent Newspapers, MPA-The Association of Magazine Media, Meredith Corporation, MTV Networks Europe, Mexican Public Radio, Newsweek, Mondadori, The New York Times Company, Readers Digest Association, Reed Elsevier, Rogers Communications, Scholastic Inc., Scripps Networks, Smithsonian Ventures, Starbucks, Sportxast, Televisa, Thomson Publishing, The Tribune Company, Time Warner Corporate, Time Inc., Time Warner Cable, Time Warner Retail, Vivendi Universal, Yahoo! Inc., YLE Finland, Zuora. In addition, he has advised a number of digital start-ups in the early stages of their growth.
Mr. Kreisky grew up in Great Britain, is a graduate of Cambridge University and holds an MBA from Stanford Business School. He sat for ten years on the Board of The New England Journal of Medicine and is a 25-year member of the Media Council at New York’s Paley Center for Media. He is on the faculty of Yale University’s international publishing program for magazines and digital media, previously taught annually at Stanford University’s Professional Publishing Program, and also has taught at NYU and Columbia.