DIGIDAY, November 17, 2014 - Young revved up Hearst’s online publishing speed by getting the brands to go from “months to moments,” his signature phrase that has quickly become a ubiquitous saying throughout Hearst Tower. Still, modern-day publishing means not just mastering speed but efficiency. With its mostly women-aimed portfolio, Hearst could improve that by simply repurposing its own content. Publishing today also requires distributing on the social Web, which means reacting quickly to the news and social conversations. All of this runs counter to the way consumer publications have traditionally operated. As any print publisher knows, translating those lumbering titles to Web speed without undermining the brand is tricky. “The pure-plays do not have that issue to deal with, so they can be bolder and take greater risks,” said Peter Kreisky, chairman at Kreisky Media Consultancy, an adviser to media companies. “That’s why everyone’s watching very carefully that there’s coordination between the stakeholders.”