5 Reasons Why The New York Times Is a Unicorn

August 25th, 2015|

MEDIUM. AUGUST 25, 2015 - As the media expert Peter Kreisky told me, the broader message here is that quality journalism will continue to have solid support from a committed group of readers who care about informed insight and are happy to pay to get it anywhere, anytime, (particularly on their phones and tablets). In the case of publications like The New York Times, The Wall Street Journal, The Financial Times and The Economist, the race is not for scale at all costs but for deep, paid engagement with their audience.

Inc. and Reader’s Digest go back to school with e-learning courses

August 19th, 2015|

DIGIDAY, August 19, 2015 - The publishers’ investment in online learning and events comes amid publishers’ ongoing search for alternate revenue streams beyond advertising revenue. “This sounds right to me,” said Kreisky Media Consulting founder Peter Kreisky of Inc.’s online course. “It’s right in their wheelhouse and is very consistent with their value proposition and their audience.” Publishers, however, might face issues when it comes to scale, according to Kreisky. Pricing online courses to be affordable to most people means that publishers have to attract a lot of people so that the economics work. It’s hard enough getting people to pay for things online as it is.

Unionized newsrooms threaten the very thing that helped digital media grow

August 13th, 2015|

DIGIDAY, August 13, 2015 - Long hours and free labor have driven the growth of the digital media economy, said Peter Kreisky, chairman of the Kreisky Media Consultancy. “They’re expected to work almost 24-7, and they do,” he said, pointing to recent reporting on The Huffington Post. “Arianna’s the best example of that.” While raising pay could open the door to more nimble competitors and constrain digital publisher’s growth, he said, “A lot of people question whether [the low-cost model] is sustainable.”