Martha Stewart’s Star Falls Hard as Takeover Price Underwhelms Shareholders

June 26th, 2015|

THE STREET, June 26, 2015 - Martha Stewart, for all her early firepower, was unable to make the transition to build on her early fame and more recently, make the transition to digital platforms. "Martha was incredibly innovative in creating the Omnimedia model of connecting television and magazines and books with retail merchandising," said Peter Kreisky, a media strategy consultant, in a phone interview. "But ultimately, Martha Stewart turned out to be the company's greatest asset and its greatest liability. The model needed to be reinvented, and it wasn't." "The Omnimedia model was created in the mid-1990s when the Internet was still a toy," Kreisky added. "She did a fantastic job but the company was more an extension of the print and TV product, and digital never became a separate and distinguished platform."