Meredith Corp. Left at the Alter Again

January 27th, 2016|

WALL STREET JOURNAL. January 27, 2016. Peter Kreisky, a media consultant, said that Meredith will now be under greater pressure to find a new path forward. "They need greater scale. The question is should they be acquired or acquire more companies," said Mr. Kreisky.

Morning Consult is making data journalism pay

January 26th, 2016|

DIGIDAY, JAN 26, 2016. “Data-driven journalism is the new hot thing. It’s a burgeoning field,” said Peter Kreisky, founder of Kreisky Media Consultancy, who compared Morning Consult’s approach to similar data-driven efforts at FiveThirtyEight and The Upshot. But the business model around the approach is still unproven. “As to Morning Consult scaling the model and competing effectively, the jury’s out,” he said.

‘He didn’t have the long-term vision’: Why Chris Hughes failed to revive The New Republic

January 12th, 2016|

DIGIDAY, Jan 12, 2016. “Both the audience and the brand itself are self-limiting,” said Peter Kreisky, chairman of the Kreisky Media Consultancy. “Hughes fell in love with an idea for its future that was not actionable or practical.”…“He didn’t have the long-term vision. You have to be very patient with building media companies, and he wasn’t,” said Kreisky

Tech Media Giant IDG Explores Sale

January 9th, 2016|

BOSTON HERALD, Jan 9 2016. Media industry advisor Peter Kreisky: It's a “jewel"...“It’s an extremely well-run company with a great business strategy, and they’ve made a very impressive transformation from print, which is their history, to digital — very profitably, too,” he said. “There’s some big players out there who might find it very attractive.”

VIDEO INTERVIEW: What it takes to achieve Culture Change

January 4th, 2016|

Peter Kreisky discusses the key takeaways from his research into culture change at media companies worldwide