THE GUARDIAN March 9, 2013. Time Inc has been without effective leadership for four years, said Peter Kreisky, a former senior advisor to Time Inc and chairman of Kreisky Media, a media strategy firm. This ship has been sailing rudderless through the most turbulent time the magazine industry has ever faced. Kreisky said editorial too should share blame for Time Inc.'s problems. The division is within the company, he said, and its great brands had not been allowed to flourish because of internal politics. Editorial has a huge fear of loss of control. The focus has been on content, editors control what happens to the brands. That is why you have never seen People TV, the editors would be too scared that Turner (Time Warners TV division) would claim it. Kreisky said Time Inc.'s historic brands could find a new lease on life under new ownership. New management will be able to leverage these brands in ways that they have not been able to do in the past, he said. I am optimistic, he said. Well, potentially optimistic.

A deal with Meredith would have been “an elegant solution”, says Peter Kreisky, a media consultant and former advisor to Time Inc. Meredith had synergies with many of Time Inc’s titles. The combined companies could have consolidated some of their magazines, editorial staffs and advertising sales teams.