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Inside Time Inc.’s bumpy yearlong sales overhaul

March 20th, 2017|

DIGIDAY, MARCH 20, 2017. Broadly, the advantage for a traditional publisher like Time Inc. of selling by category is that it moves away from being defined by its print legacy, said Peter Kreisky, a publishing consultant who years ago served as an adviser at Time Inc. to its former CEO Jack Griffin. “The disadvantage is that when the people on the front lines have a different set of competitors and unfamiliar value proposition, that moves away from the distinctiveness of the brand to a more amorphous value proposition based on metrics, which isn’t necessarily where they have an overwhelming advantage,” he said.

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Time Can Look to Axel Springer for Road Map

March 9th, 2017|

THESTREET.COM. March 9, 2017 …Toward that end, it's worth appreciating the transition that another legacy print publisher, Berlin-based Axel Springer when it sold a slew of regional newspapers and women's magazines. Peter Kreisky, a New York media consultant and former Time Inc. executive, points out that Axel Springer, once Europe's largest newspaper publisher, began selling a slew of its print publications in 2013 to raise money to buy digital pure plays, websites and apps…"Axel Springer is still focused on its journalistic mission but with a very different portfolio than it had in the past," Kreisky said in a phone interview in New York. "It was a very courageous move to make, and it seems to be paying off." "Time Inc. is a lot more today than just its print titles," Kreisky added. "But at the same time, it is joined at the hip with the fate of print."

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Tronc reportedly buying US Weekly despite falling celeb magazine sales

March 9th, 2017|

NPR MARKETPLACE. March 8, 2017. Tronc's interest is likely based on its undertapped digital potential, says Peter Kreisky, a well-known media consultant. However, there could be a branding problem. "'US Weekly' doesn't really sound like a digital brand" when you want your celebrity news now, this instant!

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Time Inc. is for sale, but who is willing to pay up?

March 1st, 2017|

CRAINS NY BUSINESS. March 1, 2017. "They're still locked into the fate of print," said Peter Kreisky, a digital publishing strategist who was a Time Inc. adviser. "Despite the fact that they've made a number of very dramatic changes, it isn't clear they've turned the corner." He added that unlike The New York Times, which has a fast-growing digital subscription business, Time Inc. is still largely dependent on advertising revenue, and its circulation revenue is dropping.

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