The National Enquirer Sought Time Magazine—and May Still Get It

November 28th, 2017|

DAILY BEAST, November 27, 2017. David Pecker, chief executive of National Enquirer publisher American Media, Inc. wanted only Time, Inc.’s weekly titles (Time, Sports Illustrated, and People), according to Peter Kreisky, an industry analyst familiar with both Time, Inc. and Meredith....“Meredith’s business model is based on monthly magazines, not weeklies,” Kreisky told The Daily Beast. He stressed the logic of a deal for Pecker. “The National Enquirer, US Weekly, Star and others provide Pecker with a strong, well-established business base for weekly publications. Time and other Time Inc. weeklies would not only provide massive efficiencies but also make American Media the predominant publisher of weekly titles in the nation.”

Meredith Makes Claim There’s Still Value in the Magazine Business

November 27th, 2017|

THE STREET, November 28, 2017. "I've been expecting consolidation much earlier in this industry because of its economics," said Peter Kreisky, a former Time Inc. executive and founder of Kreisky Media Consultancy LLC. "But it's now happening, and we should expect it to accelerate even more." The horsetrading will leave U.S. magazine publishing more consolidated than ever with three dominant companies: Hearst, publisher of Cosmopolitan and Esquire; Condé Nast, publisher of Vogue and The New Yorker; and Meredith, publisher of Family Circle, Better Homes & Gardens and, if regulators approve the deal, Time's titles as well. ..."Meredith has highly developed marketing skills," Kreisky added. "They see in Time Inc a bunch of under-leveraged brands that they feel they can leverage by moving away from the traditional high-cost Time Inc. model and exercising the advantages of scale to lower costs even further."

Radhika Jones: Vanity Fair’s bright, bookish new editor with big shoes to fill

November 17th, 2017|

THE GUARDIAN, November 17, 2017 Peter Kreisky, a media consultant who advises publishers on digital conversion, said that Condé Nast as a whole and Vanity Fair within it had been slow off the block in making the transition. He was surprised that the company had opted in its choice of next editor for somebody with no overt digital experience, though he added: “It is my hypothesis that sheer brain power – which Radhika Jones clearly has in abundance – can figure out the digital conundrum.” For Kreisky, she will need to act quickly and with determination. “It is critical that she connects to the digital natives who see everything and do everything through their screens. She needs to build the Vanity Fair community among digitally savvy celebrity-obsessed fashionistas without destroying the dream – how to be inclusive while still being exclusive.”

In the hunt for consumer revenue, publishers are hiring e-commerce marketing veteran

November 2nd, 2017|

DIGIDAY, November 2, 2017. The shift by publishing companies echoes that made by banks in the ’90s, when they hired people from packaged goods companies, said Peter Kreisky, a publishing consultant. “Consumer marketing in the digital era is a whole new ballgame, and traditional publishers are ill-equipped to compete with those who have been in a direct marketing mode,” he said. “I think there’s a major catch-up that’s underway....” The competition for talent is stiffer... “They’re competing for talent with not other magazines, but Netflix and Amazon and Google,” Kreisky said.