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Inside Time Inc.’s bumpy yearlong sales overhaul

March 20th, 2017|

DIGIDAY, MARCH 20, 2017. Broadly, the advantage for a traditional publisher like Time Inc. of selling by category is that it moves away from being defined by its print legacy, said Peter Kreisky, a publishing consultant who years ago served as an adviser at Time Inc. to its former CEO Jack Griffin. “The disadvantage is that when the people on the front lines have a different set of competitors and unfamiliar value proposition, that moves away from the distinctiveness of the brand to a more amorphous value proposition based on metrics, which isn’t necessarily where they have an overwhelming advantage,” he said.

Time Can Look to Axel Springer for Road Map

March 9th, 2017|

THESTREET.COM. March 9, 2017 …Toward that end, it's worth appreciating the transition that another legacy print publisher, Berlin-based Axel Springer when it sold a slew of regional newspapers and women's magazines. Peter Kreisky, a New York media consultant and former Time Inc. executive, points out that Axel Springer, once Europe's largest newspaper publisher, began selling a slew of its print publications in 2013 to raise money to buy digital pure plays, websites and apps…"Axel Springer is still focused on its journalistic mission but with a very different portfolio than it had in the past," Kreisky said in a phone interview in New York. "It was a very courageous move to make, and it seems to be paying off." "Time Inc. is a lot more today than just its print titles," Kreisky added. "But at the same time, it is joined at the hip with the fate of print."

Tronc reportedly buying US Weekly despite falling celeb magazine sales

March 9th, 2017|

NPR MARKETPLACE. March 8, 2017. Tronc's interest is likely based on its undertapped digital potential, says Peter Kreisky, a well-known media consultant. However, there could be a branding problem. "'US Weekly' doesn't really sound like a digital brand" when you want your celebrity news now, this instant!

Time Inc. is for sale, but who is willing to pay up?

March 1st, 2017|

CRAINS NY BUSINESS. March 1, 2017. "They're still locked into the fate of print," said Peter Kreisky, a digital publishing strategist who was a Time Inc. adviser. "Despite the fact that they've made a number of very dramatic changes, it isn't clear they've turned the corner." He added that unlike The New York Times, which has a fast-growing digital subscription business, Time Inc. is still largely dependent on advertising revenue, and its circulation revenue is dropping.

Industry Pressures Lead to Speculation on Magazine M&A

February 18th, 2017|

THE STREET.COM February 18, 2017. "What we're seeing in real time is the massive consolidation of the magazine industry," said Peter Kreisky, founder of Kreisky Media Consultancy. This long-term trend has accelerated due to the "economics of the industry," as print continues to lose advertising share to digital offerings dominated by Facebook (FB) and Alphabet's (GOOGL) Google, Kreisky continued. "They need to change the cost structure of these brands," he said, referring to publishers. By consolidating, magazine owners also can reduce the cost of business to "publish vibrant high-quality titles," as well as leverage each other's technology to better adapt to the digital age, Kreisky explained. It's important for them to find a home that will help them continue to produce superb content, he said. Another solution for the companies is to diversify with additional businesses, such as extending further into digital media, hosting consumer events or shows, creating apps, offering experiences and getting into e-commerce, according to both Kreisky and Phillips.

Hearst Content Chief Joanna Coles Pushes Snapchat and TV

January 30th, 2017|

“She saw how important Snapchat was becoming for her target audience and wanted to be in the driver’s seat and not the caboose,” says Peter Kreisky, a media-industry consultant.